Monday, December 28, 2015

Facial Recognition and Social Media

The use of facial recognition by social media platforms is drawing concern from European regulators.  The ramifications impinging on privacy by the social media networks' use of facial recognition technology are foreseen as limitless.  For instance, facial recognition technology can identify Facebook friends to whom users can then forward the photos.  Canadian authorities share the concern and have raised points of contention with the lack of the individual ability to opt-out of the service.  EU regulators are viewing the use of the technology an intrusive and open to allowing disclosure of private information.  The prevalence of internet of things and the ability for social networks to use facial recognition technology is moving too fast, according to EU and Canadian regulators wanting to have in place means of protecting individual privacy. The general concern is that with the ubiquity of smartphone use, people can be identified by unknown entities and businesses using facial recognition technology.
Data protection regulators in the EU, particularly Ireland and Germany have raised focused concerns pointed to the function of aggregation of combined facial biometric data along with biographic user information, location data, and their individual associations.  Belgian government has voiced through its data protection agency that these features along with monitoring internet activity even outside its own Facebook platform are highly troubling from a privacy protection standpoint and most important from the point of view of protection those who require greater protection in the eyes of law enforcement.
The urging is for the social media network to provide and opt-in feature for the App that allows users to share mobile-phone photos with friends without posting them publicly.

Lorenzo Law Firm is “Working to Protect your Business, Ideas, and Property on the Web."
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